KEY TAKEAWAYS

• Social media optimization (SMO) involves using social media platforms to grow a company or organization’s online presence.
• It can increase awareness of new products and services and allow organizations to connect with customers.
• Popular social media platforms such as Facebook, Twitter, Instagram, YouTube, Snapchat, and Pinterest can be used for digital marketing.

Duties & Responsibilities:

 Implement social media strategies for multiple companies that build brand awareness, and generate inbound traffic and product adoption.

Ø Creation of content which meets our customer standards

Ø Develop and deliver social media optimization (SMO).

Ø Stay current with social media trends and best practices.

Ø  Research opportunities for new social marketing platforms and select and adapt the current process to fit client needs.

Ø Review and approve the content on a daily basis.

Ø Creating and managing monthly promotions

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Requirements: 

Ø Strong project management or organizational skills

Ø In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter etc.) and how they can be deployed

Ø Ability to effectively communicate information and ideas in written and verbal format.  Ability to build and maintain client relationships.

Ø Team player, with the confidence to take the lead and guide other departments when necessary.

Ø Public relations, marketing, sales, community management experience